Cool business brains across Scotland in line to scoop ice cream haul

  • YES is lead Scottish partner in the Ice Cream Business Dream competition
  • The most innovative and business-savvy design will scoop a year’s supply of ice cream from Wall’s.

Young Enterprise Scotland (YES) is encouraging S5 and S6 pupils across Scotland to chillout and get thinking about ice cream to be in with the chance of landing a once-in-a-lifetime prize.

YES is lead Scottish partner in the Ice Cream Business Dream competition - an enterprise challenge launched by the School of Marketing which is calling out for young people to create a new ice cream product.

The team behind the most innovative and business-savvy design will scoop a year's supply of ice cream from Wall's.

To be in with a chance of winning, young people must explain the reasons and motivation behind their design, talk about how it differs from everything else on the market, and explore brand values - and submit their business plan in a two-minute video.

YES chief executive Geoff Leask will be sprinkling some insider business knowledge on the competition.

Enterprise is all about innovation and about creating products in response to consumer demand. This competition will get rid of any post-exam brain freeze and will get young people all over Scotland thinking about something fun.

Ice cream is a product category that young people will really be able to engage with and we're looking forward to working with the School of Marketing to support young people in this entrepreneurial journey

Geoff Leask, Chief Executive at YES

Students at St Mungos High School Students at St Mungos High School

This is a fantastic opportunity for young people to work through a business plan from start to finish and to learn about all of the elements involved in bringing a product to life.

We're really excited about the Ice Cream Dream and we're hopeful that we're going to see a lot of really creative business plans.

Ritchie Mehta, founder of the School of Marketing
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About YES

Our Vision is for Scotland to be a place where all young people are given the opportunity to have a rewarding future in work and life - no matter where they start
their journey.

Our Mission is to inspire & equip all young people to learn, develop and reach their full potential through enterprise.

In everything that we do, we will work with the following values: Integrity, Enthusiasm, Creativity & Collaboration.

Contact Us

Young Enterprise Scotland
Rouken Glen Centre
Rouken Glen Park
G46 7UG
United Kingdom

+44 (0)141 406 7722
0141 406 7722

Where to Find Us