Jam supremo toasts YES entrepreneurs

  • Fraser Doherty is encouraging youngsters to get involved in a real-life business challenge
  • The challenge is now formally recognised by the Scottish Qualifications Authority (SQA)

A Young Enterprise Scotland alumnus, best known for setting up a business making his gran's jam, is encouraging youngsters to get involved in a real-life business challenge.

Fraser Doherty, 30, launched SuperJam, a jam-making business inspired by his gran's recipes, in 2009.

SuperJam continues to tick over,and Fraser now also runs Beer52 - the world's largest craft beer club.

When he was a school pupil in Edinburgh, Fraser took part in the Young Enterprise Scotland Company Programme - and he reckons the real-life entrepreneurial challenges acted as a springboard for his business venture.

Fraser and his team went through the process of setting up a business - from deciding on their business idea andcoming up with a name, to putting together a business plan, designing packaging and building up a customer base.

And now Fraser is encouraging youngpeople to do the same - starting with just ten pounds - on the YES Tenner Challenge.

Fraser DohertyFraser Doherty

The YES programme undoubtedly gave me a really good, practical idea about what business was all about. It made me realise that setting up a business wasn't such a strange thing after all and was something I could actually do.

The biggest challenge for young people on the Tenner Challenge will be coming up with the initial idea. It needs to be something that people will actually want to buy, so you have to know your customer base.

The YES programmes give you the chance to try things out in a supportive environment. I learned so much and it really gave me the confidence to start out on my own.

Fraser Doherty

In the Tenner Challenge, young people are pledged £10 and challenged to start their own companies, learning all about business planning, taking risks and making a profit in the process.

The challenge is now formally recognised by the Scottish Qualifications Authority (SQA) as a way ofgenerating evidence for a number of SQA units.

Almost 900 pupils from 24 secondaryschools across Scotland are already registered for the programme this year.

Tenner Challenge - now open!Tenner Challenge - now open!

The Tenner Challenge helps young people develop self-reliance, self-esteem and confidence through supported and independent learning, and provides young people who wouldn't normally have access to these types of activities with a route to qualifications.

It's a fantastic addition to the SQA stable of personal development awards and we're very proud that efforts of the young people taking part will now be formally recognised

Geoff Leask - Young Enterprise Scotland CEO

Young Enterprise Scotland

Our Vision is for Scotland to be a place where all young people are given the opportunity to have a rewarding future in work and life - no matter where they start their journey.

Our Mission is to inspire and equip young people, irrespective of their background, to learn, develop and reach their full potential through enterprise education.

In everything that we do, we will work with the following values: Integrity, Enthusiasm, Creativity & Collaboration.


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