The Women's Business Centre is backed by Royal Bank of Scotland (RBS) Back Her Business, and offers dedicated, needs-based content for women starting up in business.
Studies have already identified women as one of the groups worst affected by the impact of the COVID-19 pandemic.
To help deliver more support to women across Scotland, Women's Enterprise Scotland have launched a new digital platform the Women's Business Centre. The site is designed to help women at the pre start-up and start-up stages of their business journey. Supported by the Royal Bank of Scotland, the digital platform is free to access and offers dedicated,needs-based content, including stories, encouragement and top tips from leading business owners.
The new platform offers crucial resources for many women and girls who may struggle with employment in the current market and as such turn to business start-up and self-employment.
The free resource provides support on topics such as accessing finance, juggling work-life balance, support networks, mentoring, and having start-up ideas taken seriously. There is business guidance alongside tips from women who have started businesses all over Scotland, including rural locations and remote island communities.
WES chief executive Carolyn Currie said: "A number of studies have already identified women as one of the groups worst-affected by the Covid-19 pandemic. At a time when many women may not return to the jobs they once held, starting up a business can ensure women utilise their skills and play a leading role in Scotland's economy."
WES also cited the Institute for Fiscal Studies and the UCL Institute of Education finding that mothers are 47 percent more likely to have permanently lost their job or quit since the start of the crisis, for example. WES also noted that the launch of the centre comes in the wake of a report by the Scottish Government led by Benny Higgins, which has called for new borrowing powers to plough £6 billion into the Covid-19 recovery.
Susan Fouquier, MD of business banking at RBS, flagged how last year's Rose Review, led by RBS chief executive Alison Rose, highlighted the disparity between male and female entrepreneurs and the £250bn in untapped potential for the UK economy.
Fouquier added that RBS is pleased to "help address some of the unique challenges faced by Scottish female-led businesses, helping maximise their potential and offer the support to give others the confidence to ask for more and turn their ideas into a reality".
WES Ambassador Jo Macsween, former chief executive of Macsween Haggis, welcomed the launch of the centre, describing it as a "very welcome" resource, and stating: "I am looking forward to seeing the creation of a new generation of women business owners who will be inspired and supported by the Women's Business Centre to unlock their potential and play a vital part in reviving Scotland's economy."
Currie concluded: "With Scotland facing an uphill struggle towards economic recovery from the coronavirus pandemic, there has never been a greater need to provide expert, needs-based business support for women. By creating a more diverse, gender-balanced business landscape, we will be able to take Scotland into a new era of business growth."
You can access the site here: www.womensbusinesscentre.com
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